Shoot the Publicist

The December issue of the SAP magazine had a full page advert from Hyfas (see the panel at the bottom of their homepage). What conclusions can we draw from that advert?

1. They do not speak English - "Be right!". This may be a problem when implementing SAP.
2. They don't know how to shoot an arrow, nor even how to hold a bow! What exactly are they expecting us to consult them about and how far will they take it?

The site is equally awful, with trite pseudo-English sound-bites in abundance. I hope their consultants are better than their publicists.