The IKEA Effect

There´s been no time for blogging recently. I have spent most of my free time over the last few days assembling (not "mounting") Ikea furniture.

Now I'm not a fanatical recycler and Ikea's eco-friendly labelling leaves me cold. But I just can't resist folding all that recyclable packaging and dropping it at the recycling point - a real feel-good factor.

It's not for nothing that the owner of Ikea is the world's 4th richest man.

(Posted by email from my Palm Treo, written in the car while stopped in rush-hour traffic. Free time, what free time?!)