Nestled Away

I have frequently criticised marketing campaigns for their stupidity. Now for a first - criticising a major brand for failing to advertise.

As a family, we tend to eat too many ice creams in the summer - bought by the box to keep in the freezer. My current favourite is Nestlé Brownies, which puts Magnums in the shade. So where's the publicity? How do they expect to sell a product if nobody knows it exists?

Hidden away on the Nestlé website is a very unattractive description of the product. But that is consistent with the unattractive presentation of the whole site! To get to that page, you have to guess whether the product is food (alimentação) or impulsive (impulso). Is ice cream ever bought for its food value? If you're "impulsive", you reach a different product page, with no picture of the product.

Anyway, it's very good. Buy it: Nestlé Brownies