Wednesday, January 25, 2006

New colour for BES

During the presidential election coverage, after annoucning the projected results, SIC showed what seemed like 20 minutes of adverts with numerous repetitions of the "What colour is the new BES" adverts. I have always been against the habit of repeating the same spot in a block of advertising, and these repetitions were clearly excessive.

Quite frankly, if the colour of a bank's logo made any difference, Millennium BCP would have closed its doors shortly after unveiling its new pink logo. Fortunately for BCP, the bank and services survived, and its customers persisted, though they had to learn how to write "milénio" in English.

My guess for BES is "snot green" (verde ranho). We will see.

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